AKFF
Brand guide
Colours
Our colour palette is more than visual identity — it is our language, our rhythm, our memory. Every hue we use speaks from the soul of AKFF: Kurdish identity, cinematic power, and political imagination. Our colours are alive, drawn not from trends, but from meaning.
🔴 Red — The Pulse of Resistance
Red is our backbone — urgent, emotional, revolutionary. It recalls the blood of martyrs, the fire of resistance, the deep emotional undercurrent of Kurdish history. In our brand, red is not decorative. It’s active, intentional, political. We use red to command attention, to anchor meaning, and to echo the intense emotional power of film itself.
🟡 Yellow — The Light We Carry
Yellow is our beacon. It draws from the Kurdish sun — the symbol of freedom and continuity, of light and hope. Our yellow is sharp, electric, and unapologetically alive. It does not sit quietly; it illuminates, provokes, and leads. In a world often shaded in grey, yellow is our radical optimism — a sign that we are still here, still shining.
🟢 Green — The Rebirth of Vision
Green balances the heat of our palette with a fresh breath of life. It is the colour of spring, of grass underfoot, of the quiet strength of nature. In Kurdish culture, green speaks of rebirth, resilience, and the land itself. In our brand, it introduces harmony and grounding. It is used intentionally — to mark growth, sustainability, and new beginnings.
⚫ Black — Our Ground and Frame
Black is our structure. It gives form to expression. It grounds our colours, frames our message, and holds the gravity of our voice. In a palette full of fire and movement, black provides rhythm and silence. It makes the loudness legible. It is the cinematic frame and the printed word — the contrast that makes the image visible.
⚪ White — Our Breath and Clarity
White is not absence — it is clarity. It gives our palette space to speak. It allows the colours to breathe, text to be read, and ideas to resonate. White reflects our care for accessibility and simplicity. It is the quiet backdrop that allows emotion to take center stage.
Our Colours Together
Together, our colours are Kurdish. They are cinema. They are freedom. They are resistance, joy, land, and light.
We don’t use them to decorate — we use them to communicate. Each one is part of a system that balances emotion, culture, and clarity.
We use colour not to brand ourselves, but to declare who we are.
Tailwind CSS
We follow a structured color system inspired by Tailwind CSS. Each color includes shades from 50
(lightest) to 950
(darkest). The 500
shade represents the default and primary tone of the color. Use lighter shades for backgrounds and subtle elements, and darker shades for text, borders, and emphasis.
'Example colour': {
DEFAULT: '#FFEE41',
50: '#FFFEF9',
100: '#FFFDE4',
200: '#FFF9BB',
300: '#FFF593',
400: '#FFF26A',
500: '#FFEE41',
600: '#FFE909',
700: '#D6C300',
800: '#9E9000',
900: '#665D00',
950: '#4D4600'},
50
100
200
300
400
500
600
700
800
900
950
#35FF2A
extra colours
Typography
GT-Cinetype
GT-Cinetype is a versatile and modern typeface that serves as the primary font for our brand’s typography. Inspired by the elegance of classic cinema, GT-Cinetype combines clean lines, subtle curves, and a balanced rhythm to create a timeless and sophisticated aesthetic. This font’s adaptability allows it to seamlessly transition between various applications, from headlines and body copy to user interfaces and marketing materials, ensuring a cohesive and visually appealing brand identity.
Headings
GT-Cinetype / font size 8 rem / 600 Bold / Uppercase / 0.9 px line height / -2 px letter spacing
subheadings 1
GT-Cinetype / font size 4 rem / 600 Bold / Uppercase / 0.9 px line height / -2 px letter spacing
Subheading 2
GT-Cinetype / font size 3 rem / 600 Bold / Uppercase / 0.9 px line height / -2 px letter spacing
lead
GT-Cinetype / font size 2 rem / 600 Bold / 0.9 px line height / -2 px letter spacing
Body
Open Sans / font size 1 rem / weight default / 1.5 em line height / default letter spacing
Small
Open Sans / font size 0.625 rem / weight default / default line height / default letter spacing
Responsive typography
For headers that are very big (lets say bigger than 2 rem) can be made fluid with Clamp functionality.
clamp(4.5rem, 1.9545rem + 8.4848vw, 8rem)
font-size: clamp(3rem, 2.2727rem + 2.4242vw, 4rem);
clamp(2rem, 1.2727rem + 2.4242vw, 3rem)
clamp(1.25rem, 0.7045rem + 1.8182vw, 2rem)
Buttons
border size: 2px
border radius: 50% or 0px
Primary buttons all options.
scroll down how to apply
Black
White
Red
Yellow
secondary buttons
Black
White
Red
Yellow
How to
apply buttons
On red background
On yellow background
On green background
On black background
Decoration
Our decorative elements draw deeply from the rich heritage of Kurdish deq art—an ancient tattooing tradition that carries stories across generations through geometric patterns and symbolic motifs. These timeless designs, once etched into skin as markers of identity and protection, now breathe new life into our visual language.
By incorporating these elements, we honor the artistic wisdom of Kurdish culture while creating a distinctive visual vocabulary that feels both authentically rooted and boldly contemporary. Our decorative system doesn’t merely adorn—it speaks in the universal language of pattern and symbolism that has connected Kurdish communities across borders and through centuries.
Containers
use this red container as default setting (right click and save as default).
- padding desktop 10 rem or 5rem
- padding tablet landscape 5 rem
- padding tablet portrait left/right 3 rem, top/bottom 5 rem
- padding mobile left/right 1 rem, top/bottom 3 rem
this is a containers with 0 paddings and margins. copy when needed.
Related Cards
related movies Loop grid item green/yellow (elementor)
related movies Loop carousel green/yellow (elementor)
related movies list (crocoblocks)
Cards
Posts on home page to feature some posts during or after the festival, like awards.
Zoom effect on hover and pictures come to live with colours.
No related posts found.
No related posts found.
Cards experimental
how to add AKFF email signature
Purpose
This guide will help you set up your email signature in Gmail for consistent branding and professionalism in all company communications.
1. Open Gmail:
- Go to Gmail and sign in with your AKFF account.
2. Access Settings:
In the top-right corner of Gmail, click on the gear icon (⚙️) to open Settings.
- Select See all settings from the dropdown.
3. Navigate to the Signature Section:
In the Settings menu, go to the Signature tab under the General section.
4. Create new signature:
Click Create new.
Enter a name for your signature (e.g., “Info AKFF Signature”, or your name “Sipan Salim”).
5. Copy paste and modify your signature:
- You got an AKFF standard signature in your email. If not, ask admiņ to send it to you.
- You can copy the signature and paste it in the field like picture below
6. Set Signature Defaults:
Below the signature editor, you can set whether to add your signature to new emails and replies/forwards.
Select “Insert signature in new emails” for automatic signature in all outgoing emails.
Choose “Insert signature in replies and forwards” if you want it in those emails too.
7. Save changes:
After creating your signature, scroll down and click Save Changes.
8. How to Use Your Email Signature in Gmail:
Automatic Insertion:
Once you’ve set up your signature, it will automatically appear at the bottom of all new emails, as well as in replies and forwarded emails (if selected).
Manually Inserting Your Signature (If Needed):
If, for some reason, your signature doesn’t automatically appear, or you want to insert a different one:
Open a new email or reply.
In the body of the email, click on the pen icon (✏️) in the email compose window.
Choose the signature you wish to insert.
You are done! 🥳
Documentation and source code
The following link is been used for the logo and icons:
https://akff.nl/email-signature/tt.png
https://akff.nl/email-signature/li.png
https://akff.nl/email-signature/ig.png
https://akff.nl/email-signature/fb.png
Social URLs:
https://www.facebook.com/p/Amsterdam-Koerdisch-Film-Festival-100083811781808/
https://www.linkedin.com/company/amsterdam-koerdisch-film-festival
https://www.instagram.com/koerdischfilmfestival/
https://www.tiktok.com/@akffofficial
also all the icons of the siganture are hosted on our website.
Here canva file where logos are created:
https://www.canva.com/design/DAGiqa8grUo/jvBlVtl-RwsiJs452WdOcg/edit?utm_content=DAGiqa8grUo&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Email Signature
Sipan Salim
Webdesigner
Amsterdam Koerdisch Film Festival
sipan@akff.nl
www.akff.nl
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